The next generation of young creators capture China's story, culture and development through their lenses.

01 Call for Applicants

"Understanding China·China in the Eyes of Young" International Short Video Competition and Screening Event 2026 invites young creators from China and around the world to submit original short videos that showcase authentic, diverse and inspiring stories of contemporary China.

02 Five Thematic Sections

"New Voyage of the Nation and the People"

We invite you to use your camera, drawing on your own vivid personal experiences. On the one hand, focus on the profound changes in people's lives brought about by the nation's prosperity and development. On the other hand, focus on cultural exchanges between China and other countries, academic seminars, economic and trade relations, and youth engagement. Fully embody the original aspiration and mission of 'Understanding China'.

"Root and Soul, Civilization Bond"

We invite you to explore the contemporary value and global significance of Chinese civilization from diverse perspectives, including the preservation of revolutionary heritage, the fusion of ethnic cultures, the revitalization and innovation of intangible cultural heritage, and the safeguarding of China's cultural heritage.

"Future with Wisdom" AIGC Theme Section

Use AIGC, VR/AR and AI avatars to create immersive short videos or AI-generated animated series that are both forward-thinking and compelling.

Micro-Series Section

Through the eyes of Generation Z, create innovative micro-series that combine cultural resonance, the potential to reach beyond their target audience, and international appeal.

Special Feature: "Teochew Cuisine·Taste of Lingnan"

Capture the everyday charm of Teochew cuisine, promote the flavors of Lingnan, and tell the story of how Chinese culinary culture is shared with the world.

03 Introduction of the Understanding China Conference

The Understanding China Conference (UCC) was launched by the China Institute for Innovation and Development Strategy (CIIDS) in 2013 in collaboration with the Chinese People's Institute of Foreign Affairs. A CIIDS flagship international event, the UCC invites globally recognized statesmen, strategists, business leaders, academics and to join their Chinese counterparts for in-depth dialogues, and has well established itself over the years as one of the most influential platforms for the world to understand China's development strategies.

President Xi Jinping attaches great importance to the UCC and has been providing strong support for it, having met with the international guests in-person three times, sent over five congratulatory messages, and delivered one video opening speech over the years. In March 2020, with the approval of the central authorities, the UCC was officially recognized as a regular feature on China's diplomatic and international communication calendar, held annually after the closing of the plenum of the CPC Central Committee or the CPC National Congress to interpret to the world such gatherings' guiding principles and the ruling party's state-governing practices. In 2026, the 'Understanding China' series of brand initiatives was formally incorporated into the 15th Five-Year Plan.

04 How to Apply

All young creatives from around the world are invited to submit an application by 30 September 2026 (23:59 Beijing time, 16:59 UK time).

The application materials must include the team's complete portfolio. For further guidance, please refer to the application form.

Please send your project with application form to Citeoy@163.com

Requirements:

·Duration: 45 sec - 10 min

·Resolution: 1080p or above

·Format: MP4/MOV/AVI

·No Entry Fee

05 Award

Unit Awards (1st, 2nd, 3rd)

Special Recognition Award

1.Best Cultural Heritage

2.Best Creativity

3.Best Global Communication

4.Best Online Promotion

Jury Special Award

Awards for Outstanding Work

Excellent Organization Awards